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DirecTV Sues Comcast Over HD Claims – Says image quality study was bunk…
18 May 2007
Time Warner Cable recently lost a lawsuit against DirecTV over an ad that claimed the satellite provider has three times the capacity to offer HD programming of a higher quality. Now it’s DirecTV’s turn, and they’ve sued Comcast for a recent study that claimed Comcast HD image quality was the best.
“In side-by-side comparisons, two-thirds of satellite customers expressing a preference between Comcast and DirecTV and between Comcast and Dish Network said Comcast delivered a better HD image,” according to the survey, which was commissioned by Comcast and conducted by Frank N. Magid Associates. “More than 65% of customers ranked Comcast higher than DirecTV, and almost 70% chose Comcast over Dish Network.”
DirecTV isn’t having it. They’ve requested that Comcast stop “engaging in any further false advertising and promotion,” retract and correct its “misleading” claims and pay DirecTV so-far unspecified damages.
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