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This Adobe Photoshop tutorial is a guest article written by Sergio Ordóñez, 29 years old Spanish designer and illustrator who is working as a freelancer in SOSFactory since 2004. The article focuses on creating a visually appealing mascot and a logo and provides insights in the designer’s workflow and the design process itself.
by Sergio Ordóñez
In this article I will explain step-by-step how I’ve designed an attractive character in one of our recent projects, namely for the company “Drunken Monkey Collectibles”. I will review the entire design process, from the first sketches and drafts to the final touches with Adobe Photoshop. In the post you’ll find further references to different articles published in my blog SOSNewbie; you might want to check them out as they cover more details of each phase of the process.
To provide you with a profound understanding of the process from scratch, let me provide you with a brief outline of the article first.
The briefing is a common instrument which is used in the beginning of the design process to obtain information about the results the company is expecting from us. It is similar to the Q&A-sessions where you are defining the objectives and the plan for the design process.
So far we have all the information we need, so now it’s time to look for references to use as a base. Lucky me, as a child I really liked Karate movies; I remember that after watching this movie I spent several days beating my brother using exactly the same technique. The first image that comes to my mind is Jackie Chan (a stranger in that time, at least for me) in that characteristic pose.
After watching that video I think we’re in conditions to start. 😉
This 10-minutes video is a pretty good manual of amazing poses; however it’s important to mention that the key was finding a pose not too comical that transmitted aggressivity as the client wanted, so I searched in Google and found one with the perfect balance between the comic and the heroic part:
We had a freedom to decide which clothes should be used, so we decided to make it wear a kimono, something simple not to overload the design. We suggested it would be better to add further accessories once the the character is finished.
Before starting to draw it’s a good idea to review the basic principles in the corporate design of mascots. In fact, you need to have few things in mind:
Over years it turned out to be extremely useful to start the design with sketches on paper. After that I usually pass it to Adobe Photoshop since I’m not very skilled with traditional drawing and I draw with the digitalizing PC tablet (Wacom Intuos3 A6). I draw everything in high resolution (about 6000×6000px); it’s easier because the errors will not heavily impact the design. Besides, we can also print the sketch in a large resolution if needed.
Below you can see the evolution of the drawing step by step:
Now let me explain the creation process in a little more detail:
We have 3 types of lines:
What we should never do:
8. Corrections: I usually ask for the clients’ approval in each step (concept, sketch, inking, color), so I don’t have to do many corrections in the later phase of the design process. For instance, in this case I designed few different hairstyles:
For coloring I usually use Adobe Photoshop or Illustrator, however the process is basically the same. I do it in various steps:
Many illustrators color everything in one layer, i prefer to to it in separate ones, so i can make color modifications in any of the design tones, lights or shadows. Let me briefly explain each step, if you want to get into details I highly recommend you to watch the Photoshop coloring videotutorial.
It’s ideal to have a set of the lines on a transparent background. If you inked it in the traditional way we’ll have the lines with a white background, so we need to extract the lines from the drawing. The advantage of this method is that we can color the lines easily although there are other methods like changing the blending mode of the drawing and multiply on top of all the color layers.
We create a layer under the drawing’s layer and fill it with plain colors of medium values (not too dark and not too light). Doing that we need to consider two objectives:
We’ll create a new layer set and name it “Skin”; after that we make a new layer and name it "Shadows" — obviously, here we’ll color the shadows. We have to change the layer’s blending mode to "Multiply".
Before coloring like a madman study the volumes, try to visualize them in 3 dimensions, understand each volume separately, and then imagine how they look like if they’re connected. Here you have a little study:
Now we’ll start to color the shadows. I used the same base color of the skin (but as we have the layer in "Multiply" mode we can see the difference) having in mind several things:
This is the process I follow to color the shadows:
To define the light source we use the gradients; so we create a new layer, "Source Light" and put it below the shadows.
These are the steps i followed:
Let’s create again a layer called "Lights", and put it on the top.
Having in mind our light source (upper left corner) we’ll color the lights for the different volumes. The lights should be in the upper part. Let’s take a look at the image to understand how I’ve done it:
In this stage we simply add a few lines for brightness in the contours; this way we reinforce them and everything looks clearer. I just make the line and after that I blur it a little bit:
This stage is optional, I usually like to join the lines with the color to obtain a softer result, so what I do is coloring them. As we already extracted the lines of the drawing, now we only have to select them (
CTRL+click in the "Lineart" layer thumbnail) and color them.
the best thing to do here is to choose a color a little bit darker than the skin tone , so it can still be distinguished. I like to have the colored lines in a layer different from the drawing layer, just in case I need to make any modifications.
I color the other parts of the character with the same technique, one by one; as you can imagine the process is pretty long, so I usually spend about 4-6 hours only coloring… but it’s worth it, don’t you think?
The company which hired us ordered both the character and the logo design. My intention was to obtain a clean and simple logo, legible and typography-based, so the design wasn’t overloaded, worked with the mascot but also remained usable used without the mascot.
The logo should be funny and should convey strength and stability; however it should also remain flexible and transmit a lot of energy. Here you have the reasoning for my choices:
Typography: it’s a thick font, heavy but flexible due to the rounded parts of some characters. I only modified the width of the characters which are too thick for my taste.
Format: I chose a 3-lines-format, using two different fonts. This way we can distinguish the name of the trademark (it’s more important, that’s why it’s bigger) and their activity.
Base line: the base line of the word "Drunken" is irregular, a care-free touch. The word "Monkey" is regular, which suggest stability and gives unity to the design.
Borders: irregulars on top, to emphasize that care-free touch; a little bit more regular going down to suggest stability; regulars on the sides, to give this appearance of unity to both words of the design.
Shape: wide on top and narrow on the bottom, suggests activity, energy, power. I used some horizontal lines to give more stability to the logo and unity to the design.
Capital letters: very simple, more energy for the logo.
Click on the image to see different versions I usually create for Web or prints if the budget isn’t too constraining.
Rendering: when I design for web, I usually add bevel and effects, but this time I chose a more practical approach and used plain colors, ideal to print at low cost. When the budget allows it, it is reasonable to make different versions of the logo as well.
Colors: yellow and black (suggests danger, action, excitement). I used white to obtain the maximum contrast over the black background.
As a good designer as I am, I like to present my designs in an eye-catching and professional way. So here’s the final version:
Hopefully you’ll find it useful.
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