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Phorm Opens Source Code For Inspection – Privacy fight rages over new user-tracking ad technology
20 Mar 2008
Rootkit and spyware developer turned behavioral advertising firm Phorm has agreed to let an independent analyst inspect the source code for their controversial browsing history tracking technology. Like NebuAD in the States, the company pays ISPs to install deep packet inspection hardware on their network to track user behavior. Unlike NebuAD, Phorm has a pretty shady history in spyware, and is trying to convince UK users that the ISP money-grab is really an anti-phishing solution. Both companies are fighting an uphill battle in gaining consumer trust.
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