I normally don’t tend to cover video games too often, I’m just too busy playing them with my work and all… yeah… work. Well, along comes the oddly named, ZzangOnline by Korean gaming company, MuhanGame.

By their own accord, it’s a “casual MMORPG” easy enough for most anybody to pick up, get into, play, kick butt, and have fun… ok, I’m interested. And for once, a cool looking game that didn’t originate from either Europe, the USA or Japan will finally be made available to the gaming populace worldwide.

In an interview with MuhanGames…

“Briefly, what is ‘ZzangOnline’?”

ZzangOnline is a horizontal scroll casual MMORPG. It’s an easy to play game. There are other similar games i.e. Dungeon & Fighter, Quest Play, Get Amped, and GemFighter, etc.

Unlike other existing casual games, ZzangOnline has 3D characters, instead of cartoon renderings. It has dynamic actions and a slow motion feature for battling enemies. The Battle zone is a PvP mode. Up to 4 are allowed to participate to clear quests.

Speaking of a ‘battle zone’, there are ‘Sun’ and ‘Judgment’ opposing to each other also in the game. Gamers are to occupy the ‘battle zone’ through battles in the system.

“What about the overseas marketing strategy of ZzangOnline?”

Southeastern Asia has a similar culture to Korea and is familiar with a horizontal scroll game. However in America, most users are familiar with video games, not with horizontal scrolling. So, we are focusing first on the Asian market as a key area for our overseas marketing, before expanding into North America and Europe. Actually, we are currently dealing with some countries in Southeast Asia.

“How about a strategy to overseas marketing through a GSP?”

We started a CBT in January and it is still being conducted. We had a large update added in April, in which the battle zone in the PvP area was added, as well as quest contents. User Interfaces were updated too. In the morning, users from Europe usually enter through a GSP, as well as users from Brazil and other Spanish speaking users. The status of user’s access looks stable.

We are currently serving the same contents in English as well as Korean, and are planning for an OBT of the game later this year…

Despite the odd as heck name for the game, I’m willing to try it out.