LOS ANGELES, September 5 /PRNewswire/ — Telefonica, the leading private
company in the global telecommunications market has launched an innovative
campaign enabled by UpCode Mobile Access and Interaction (MAI)(TM). Software
that will allow Movistar mobile users full interaction with their handsets
with traditional media.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080821/317492 )

Telefonica’s initiative is designed to engage users through various
offerings by scanning Bidi Codes with their mobile phones, on billboards, in
print and on TV, to download mobile content to their mobile devices, and to
enable numerous applications.

UpCode USA CEO Jerald Cavitt states, “We are confident that the
partnership will give the Latin Mobile Marketplace a wider distribution
platform and addi…

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