SAN MATEO, Calif., Nov. 7 /PRNewswire/ –

WHAT: Siperian, a leading provider of Master Data Management that enables
customer centricity, has teamed with Dr. V. Kumar, the author of the recently
published book, Managing Customers for Profit, and Cathy Hotka, the creator of
the Retail Industry Leaders Association’s IT Committee and the National Retail
Federation’s CIO Council for an authoritative webinar entitled, “Managing
Customers for Profit — Why Customer Centricity is Critical.”

WHY: In today’s challenging economic times, it’s even more important for
retailers to maximize the effectiveness of their new product introductions,
promotions, events and marketing program…

Link to the original article…