According to the Wall Street Journal, Sprint is canning their new series of ads, which feature Sprint CEO Dan Hesse waxing poetic about the nature of mobile broadband. The ads were chosen by Sprint at an interesting time — with the company facing customers backlash due to their dysfunctional acquisition of Nextel, and consumer faith in executives at a low point because of the financial meltdown. Hesse says that the ads have been successful for brand recognition, but that they were cut because consumers will “get tired of seeing that guy.”
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