LG to take its newest eco-refrigerator on the water

In: aving.net|Gadgets|Site Feeds

29 Jun 2009

SEOUL, Korea (AVING) — LG Electronics is taking its newest refrigerator on the water in an attempt to woo discerning Europeans to the benefits of its large-capacity, eco-friendly, ‘side-by-side’ door refrigerator.

To spotlight the product’s worldwide launch, a 70-meter long container ship disguised as LG’s new refrigerator sailed up the Seine from Le Havre to Paris between June 22 and June 25, making scheduled stops along the way to take on board refrigerators filled with local delicacies. Upon arriving in Paris, the container ship – which is long as a football field is wide — was met by French chef and L’Arpége owner Alain Passard who directed a team of chefs in preparing a open-air feast for guests utilizing the food transported by the container ship-cum-…

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