Somehow I missed this one. A brand that I’m already partial to, Sennheiser, is hitting the streets that started on July 2nd in Milwaukee that consists of two teams – some guys versus gals action – with some upcoming dates in many states and towns still ongoing at many retailers, music and art festivals.

The Sennheiser Sound Tour sets two highly mobile, road-ready teams, one heading east, one west, on a mission: to put Sennheisers on as many heads as possible. The intrepid sextets—one of girls; one of guys—will engage in a battle-of-the-sexes to establish which bring Sennheiser’s True Sound to the greatest number of people. With the ladies heading east and the gents roaming the west coast, the teams are sure to encounter the unexpected on a daily basis if not hourly.

Hit up the Sennheiser Sound Tour’s website for more information.