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Verizon To AT&T: The Truth Hurts – Back and forth over ad campaign continues…

In: broadbandreports.com|Cellphone|Communication|Networks|Site Feeds|Wireless

17 Nov 2009

Last week AT&T tried their best to get Verizon’s new ad campaign shuttered. The series of ads poke fun at AT&T’s lackluster 3G coverage and network performance, something AT&T didn’t find amusing. Verizon has now filed their 53 page legal retort (warning: PDF document) to AT&T’s complaint, which as you’d expect argues that illustrating AT&T’s network limitations is a perfectly fair form of advertising. On page seven sits this gem: “AT&T did not file this lawsuit because Verizon s ‘There s A Map For That’ advertisements are untrue; AT&T sued because Verizon s ads are true and the truth hurts.” As for AT&T’s claim that the maps used to highlight AT&T’s 3G coverage are unfair? “AT&T does not like the truthful picture painted by that comparison,” says Verizon.

Link to the original article…

Tags: 3G, 4G, advertising, angry over the truth, at&t, AT&T is a crybaby, complaints, disputed advertising, Networks, there's a map for that, there's an app for that, tit for tat, truth, verizon, Verizon is a bully

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