AOL continues an interesting trip that took them from one of the largest and most powerful ISPs on the Internet, to a fractured and financially-troubled company with dreams of becoming an advertising giant. Of course most of their problems were caused by their inability to adapt to (or really in some cases even recognize) the broadband market – something that was at least in part caused by former executive Lisa Hook, who went on to do amazing things with VoIP carrier SunRocket as well. With its spin off from Time Warner, the company this fall has undergone its latest in an endless line of evolution efforts, but has announced those changes will come with pink slips for about one third of AOL’s employees, or about 2,300 workers.

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