Traditional brownie pans do the job they’re asked to do – but what about consumers who prefer the tough, chewy edges of brownies?

The makers of the All Edges Brownie Pan thought they had that demographic sewn up. Its zig-zaggy configuration ensured that every brownie was right up against that hot non-stick aluminum, for at least two chewy edges per brownie. But there’s one thing they didn’t count on: the Perfect Brownie kit. With a divider system kind of like an old metal ice-cube tray, this upstart pan bakes every brownie with four edges. Oh, it’s on now.

Not only does Perfect Brownie offer double the tooth-gnashing edginess and easy, pleasing square slices, but they also had the smarts to reach out to brownie consumers where they gather: in front of the TV.

Sorry, All Edges Brownie Pan. We’re calling this one for Perfect Brownie. As for me, I like the soft middle brownies, so I’ll stick with the old-school baking method. At least until somebody comes up with a No Edges Brownie Pan.

I first saw Perfect Brownie on Retail Therapy.

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