Guess what’s good for Verizon is also good for AT&T too. It all started with Verizon’s “There’s a map for that” which led to AT&T suing over the ads and Verizon’s statements about their network. Then AT&T fired back by hiring Owen Luke Wilson and aired a bunch of quirky ads that showed that AT&T’s 3G network has the ability to use data and voice at the same time. The back and forth between the two has now extended to their forthcoming voice plans:

AT&T today announced new unlimited plans across all devices – including its industry-leading lineup of smartphones – to provide more value and choice for customers who want to talk, text and surf on the nation’s fastest 3G network.

The new plans, which will be available beginning Monday, Jan. 18, can be ordered at AT&T’s 2,200 company-owned retail stores and kiosks, through convenient online service at www.att.com, or at one of the thousands of authorized AT&T retail locations.

• Feature Phone customers may choose unlimited talk for $69.99. Family Talk customers (prices assume two lines) may choose unlimited talk for $119.99 per month. Texting plans remain unchanged at $20 for unlimited plans for individuals and $30 for Family Talk plans.
• Quick Messaging Device customers may choose unlimited talk and text for $89.99 per month. Quick Messaging Device customers with Family Talk plans may choose unlimited talk and text for $149.99 per month (for two lines). These prices include a required minimum of $20 per month for individual plans and $30 per month for Family Talk plans in texting and/or Web browsing plans for new and upgrading customers.
• All smartphone customers, including iPhone customers, may now buy unlimited voice and data for $99.99. For smartphone customers with Family Talk plans (prices assume 2 smartphones), unlimited voice and data is now available for $179.99. Texting plans remain unchanged at $20 for unlimited plans for individuals, $30 for Family Talk Plans.

Competition is good. Lower prices for voice and data is better. But if only they can fix the amount of dropped phone calls… that will be the best. Does make you wonder if voice is no longer the crowd draw and now data has become paramount. And yes… this does cover the Apple iPhone.

[ Links: Yahoo, AT&T ]