Verizon finally aired their first ever commercial for their upcoming LTE network during last night’s Sunday Night Football. The Stephen Spielberg-esque ad ad features a lightning bolt delivered by snail mail, and confirms rumors that the network is “coming in December.” As previously noted, Verizon’s initial launch next month will be fairly significant, the 5-12 Mbps service covering 38 markets (roughly one third of the population) and 60 airports right out of the gate. We’re still waiting on Verizon to reveal their pricing for the speedier service, which as of last week the company still claimed they weren’t sure of.

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Buoyed by the recent ITU declaration that nobody is technically deploying a 4G network here in the States, T-Mobile recently kicked off a new marketing campaign proclaiming that the carrier has the “largest 4G network.”

One cornerstone of the new campaign is apparently making fun of AT&T’s network, which has seen more than its fair share of criticism the last few years due to performance issues in markets like New York and San Francisco. Recent commercials portray AT&T as a balding, middle aged man weighing down the iPhone 4, and the latest ad in the series airing this week certainly isn’t flattering. AT&T got into a feud with Verizon last year about ads mocking AT&T 3G coverage (they even filed suit), but so far hasn’t had anything to say about T-Mobile’s campaign.

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As some insiders leaked last week, Verizon yesterday unveiled their new ad campaign from the ad agency (McGarryBowen) that’s been powering their new Droid ads. With the ad campaign comes a new Verizon logo: “Verizon, Rule The Air!” Verizon’s new rebranding comes with a new promise by Verizon that they’ll stop hammering users with bizarre fees, work tirelessly on billing their users accurately, and make it their life’s mission to bring consumers low wireless data prices in line with real-world costs.

Just kidding.

Nothing substantive (pricing, phone lineup, billing) is changing. It’s simply a new ad campaign (though a very nice, CGI heavy one) utilizing a new ad agency and a lot of new slogans (like “the real communications giant is you”). Of course the real goal is to draw attention to the arrival of some fairly sexy new Android-based phones including the Droid X and try to deflate some of the hype surrounding the iPhone 4.

Rumors of an iPhone on Verizon’s network appear to once again be fluff and nonsense, Verizon seems dedicated to the Android platform, and unlike AT&T so far isn’t crippling handsets. One issue they face is that supply constraints (of 3.7-inch AMOLED screens specifically) have resulted in users who ordered the HTC Droid Incredible facing delays in actually getting the device.

Verizon users now tell us that those who have Incredibles back-ordered are being told they can switch their order to the Motorola Droid X and likely get a Droid in their pocket sooner (July 15 for the X, vs. July 28 or later for many Incredible backorders).

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Comcast will leave decisions about commercial placement for its version in the hands of programmers, according to Matt Strauss, the operator’s senior vice president of new media. “I don’t know what the right model ultimately is going to be,” he said. “Our job is to provide the infrastructure to allow the programmer to decide” how to place ads.

Of course should Comcast’s deal with NBC go through, they will effectively be broadcasters, which means they should probably have an idea of what kind of ad model they’d like to see the broadband video service employ — right? The entire idea of TV Everywhere was to keep customers from cutting the cord. However, if TV Everywhere is a clunky, unskippable ad-laden mess with limited selection and bickering content and delivery partners — the initiative could have the opposite effect of the one intended.

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