Comcast will leave decisions about commercial placement for its version in the hands of programmers, according to Matt Strauss, the operator’s senior vice president of new media. “I don’t know what the right model ultimately is going to be,” he said. “Our job is to provide the infrastructure to allow the programmer to decide” how to place ads.

Of course should Comcast’s deal with NBC go through, they will effectively be broadcasters, which means they should probably have an idea of what kind of ad model they’d like to see the broadband video service employ — right? The entire idea of TV Everywhere was to keep customers from cutting the cord. However, if TV Everywhere is a clunky, unskippable ad-laden mess with limited selection and bickering content and delivery partners — the initiative could have the opposite effect of the one intended.

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