Slashdot directs your attention to the fact that wireless carriers are just starting to realize they can monetize all matter of data collected from mobile users – specifically data that highlights their movement habits. According to MIT Technology Review, researchers and marketers are finding plenty of new uses for call detail records, or CDRs which allow them to study a mountain of user behavior data. That data can be used by researchers or city planners to study travel behavior – but it’s likely going to be a gold mine on the marketing behavioral front:

…cell phone networks are thinking about monetizing their data, says Jean Bolot, a researcher at network operator Sprint. This means a “two-sided” business model where they not only serve end users but also make money through relationships with other businesses. “This is new in the telco space but not in other areas–look at Google, for example,” he says. Since almost everyone has a cell phone, the scale of the data is immense compared to other sources. Mobility patterns might, for example, be used to adjust property or billboard advertising prices. “Just about every operator on the planet is probably thinking about this right now,” says Bolot.

Of course all of this raises a number of privacy concerns, and while much of this data is aggregate – it’s not particularly difficult for those who buy this data to identify individual user identities (most of us do stay in one place most nights). Keep in mind many ISPs sell user clickstream data (but deny it) with little or no acknowledgment of this fact to the end user, no oversight and no ability to opt out. It seems likely that privacy, consumer education and consumer controls will be an afterthought here as well.

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